Fourth generation hair straightener

Each product has its own use case:

• 🪮 Shosh Brush: a 2-in-1 dryer-styler — for fast everyday use, with light volume and smoothing.
• 🔥 Fourth Generation Straightener: a titanium-plate flat iron for professional, lasting straightening — ideal for perfect results, curly or thick hair, or when you want completely wave-free hair.

💡 Many of our customers use both together: the brush for daily blow-drying, the straightener for special occasions and salon-grade styling.

Yes — designed to work on every hair type with full temperature control:

• 💁🏻‍♀️ Fine or color-treated hair
• 🌀 Wavy and normal hair
• 🦁 Curly and thick hair
• 💆🏻‍♀️ Damaged or chemically treated hair

The secret is choosing the right temperature , not always the highest one.

A digital screen lets you fully control the heat from 100°C up to 230°C:

• 📱 Clear LCD display showing the current temperature
• ⬆️⬇️ Up/down buttons in precise 5°C increments
• 🔒 Memory function remembers your last-used setting
• ⚡ Rock-stable temperature throughout the session thanks to MCH technology

💡 Simple rule: start low, raise only if your hair really needs it.

MCH stands for Metal Ceramic Heater — the latest generation of hair-iron heating technology:

• ⚡ Ultra-fast heat-up: ready to use in just 15 seconds
• 🌡️ Even heat distribution: no hot spots that burn the hair
• 🔒 Full stability: temperature stays consistent throughout the session
• 🔋 Lower power draw: just 65W — more efficient than traditional tech

The result: faster, smoother styling with less damage to your hair.

The plates of the Fourth Generation Straightener aren’t just titanium — they’re infused with pure argan oil:

• ✓ Nourishes hair with every pass instead of pulling it
• ✓ Smooth glide — no snagging, no tugging
• ✓ Reduces breakage and friction
• ✓ Leaves a natural shine that lasts after styling
• ✓ Durable and scratch-resistant — built to last for years

Completely dry hair only.

Using it on wet or damp hair leads to:

• ❌ Instant hair damage from hot steam
• ❌ Shorter device lifespan
• ❌ Voiding the warranty

💡 Correct steps:

• Towel-dry your hair thoroughly
• Use a hair dryer or Shosh Brush until completely dry
• Make sure your hair is 100% dry before using the straightener

Frizz and damage can happen to any hair type, especially in hot or humid weather. The fix is two simple steps:

• ✨ Before use: Apply Shosh Heat Protection to your dry hair from roots to ends — it forms a protective layer between the iron and your hair.
• 💧 After use: Apply a few drops of Shosh Serum to the ends — it nourishes and gives a natural shine that lasts all day.

💡 Tip: Use a heat setting suitable for your hair type, and don’t pass the iron over the same section more than once unless your hair is very thick.

The speed of MCH technology makes a big difference in your daily routine:

• ⚡ Heat-up: just 15 seconds from power-on
• ⚡ Short hair: 5–7 minutes for a full styling
• ⚡ Medium hair: 10–12 minutes
• ⚡ Long or curly hair: 12–20 minutes

Inside the Fourth Generation Straightener box you’ll find:

• 🔥 Shosh Fourth Generation Hair Straightener
• 🧤 Heat-resistant protective glove
• 📎 2 premium hair clips
• 👜 Luxurious storage and travel pouch
• 🔥 Heat-resistant mat for resting the iron
• 📖 User guide
• 🛡️ 2-year warranty card

Yes — the Fourth Generation Straightener supports universal voltage 120–240V:

• 🇪🇬 Works in Egypt and the Arab world (220V)
• 🇺🇸 Works in the US and Canada (110V) — with a plug adapter only
• 🇬🇧 Works in Europe and the UK — with a plug adapter
• ✈️ Perfect for travel and vacations
• ✓ No power converter needed

All Shosh products ship from inside Egypt — our main warehouse is in Cairo.

• ✓ No customs or import fees whatsoever. The price you see is the price you pay.
• ✓ No delays from customs clearance.
• ✓ No national ID or import documents required.
• ✓ Authentic, fully warrantied product — registered in Egypt.

Delivery within 2 business days in Cairo, Giza, and Alexandria, and 3 to 5 business days for other Egyptian governorates.

• 📦 Free shipping on orders over EGP 1,000
• 📦 Same-Day delivery available in Cairo and Giza for an extra fee

Yes — we accept Cash on Delivery (COD) across all Egyptian governorates. We also accept:

• 💳 Visa / Mastercard / Meeza
• 🍎 Apple Pay
• 📱 Mobile Wallets
• 💸 Up to 6 months interest-free installments via valU · Sympl · Forsa · Mojo · Souhoola · Aman · bank installment plans

💡 Use code RAM for an extra 5% discount at checkout.

Returns: You have 14 days from delivery for a free return, provided the straightener is in its original condition with all contents intact (glove, clips, pouch, mat) and has not been used or had its security sticker removed.

Warranty: Official 2-year warranty against manufacturing defects. The warranty card is inside the box — keep it together with your purchase receipt.

📞 For any inquiry, message us on WhatsApp and our team will reply within minutes.